At first blush, Keith McCullough may come off as just another brash and cocksure trader. Dig a bit deeper, though, and you’ll find a calculating iconoclast driven by a deep desire to both continually improve as an investor and, ultimately, change Wall Street for the better. After starting in a job running buy and sell tickets, Keith worked his way up to running a portfolio and eventually to founding his own hedge fund. Today, he runs Hedgeye, a research service established with the goal of giving individual investors a look behind the curtain of a major macro hedge fund environment. In this conversation, Keith discusses how he developed his four quadrant macro framework that informs all of his investing decisions and how he uses it today. He also reveals how volatility can be used as a buy or sell signal and how getting fired taught him the greatest life lesson of all: to bet on himself.