A couple of months ago I wrote a post titled, “The Kids Are Not Alright,” trying to spread the word about smartphone addiction and the psychological perils of heavy social media use, especially among teens. This week I was encouraged to see two major investors call upon Apple to address these issues.

I was also encouraged to see Apple insider Tony Fadell, “one of the fathers of the iPod,” speak out and validate the concerns first raised by others like psychologist Jean Twenge.

It’s just really hard to deny the growing pile of evidence that shows the direct relationship between smartphones and social media use and the rapidly deteriorating mental health in teens.

Not only is the this message gaining traction, it appears to be going viral. There’s even a new reality-based television show that is documenting just how difficult it is to be a teenager in the smartphone/social media era.

And now that there’s broad-based agreement, on the part of outsiders and insiders alike, on the dangers presented by technologies that create behavioral addictions, the conversation can turn to what to do about them.

Roger McNamee is one investor who has both a unique perspective as to the dangers these products and platforms present and some insightful suggestions about how to handle them.

In our recent conversation, he said investors should hope these companies become more highly regulated because if they are not fixed and soon they could begin to see a major revolt on the part of their user base. And the perception of these products and platforms among their users is already rapidly shifting.

Either way, the companies’ bottom lines look increasingly at risk. Major reform, either of their own volition or through increased regulation, is not likely to be supportive of profits.

It’s a well-known truism that the right thing to do is rarely the easy thing to do. It doesn’t take much courage at all to create a platform for the sole purpose of objectifying fellow students out of your dorm room. But it takes an inordinate amount of courage to stand up to your board and your shareholders, take responsibility for what you have created and make meaningful reform at your own cost.

It will be very interesting to see which companies, if any, decide to do the right thing even if it hurts their short-term profits. Because that’s the sort of company that would make my stock market wish list.