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Fortune magazine today completes Eddie Lampert’s transformation from hero to goat with this headline: “Whatever you do, don’t buy Sears.” For those who don’t already know, Sears is to Eddie Lampert as Berkshire Hathaway is to Warren Buffett. And for a little while there, Fortune’s sister publication, BusinessWeek, proclaimed Eddie to be the “Next Warren Buffett.”

How the mighty have fallen.

I guess losing $30 million an hour can do that to a guy. And with the beating Warren Buffett is taking in the press lately I wouldn’t be surprised to see the media dub him the “Next Eddie Lampert.”

Whatever you do, don’t buy Sears
Suzanne Kapner
November 18, 2008

The Next Warren Buffett?
Robert Berner with Susann Rutledge
November 22, 2004