I’ve been tracking a “Back to the Future” theme for the past couple of months and recently noted that it’s even being reflected in beer sales. Case in point, Milwaukee’s Best has made a big comeback this year.
Not to be outdone, however, Best’s nemesis Schlitz is taking direct aim at its customers. The New York Times reports:
It’s the beer that made Milwaukee famous. Now Schlitz is making the city nostalgic.
That beer with the old-time mystique is back on shelves in bottles of its original formula in the city where it was first brewed more than a century and a half ago.
Schlitz was the top-selling beer for much of the first half of the 20th century. But recipe changes and a series of snafus made the beer — in many a drinkers’ opinion — undrinkable, turning what was once the world’s most popular brews into little more than a joke.
But after decades of dormancy, the beer is back.
[youtube http://www.youtube.com/watch?v=FnP15Cv7eJo&hl=en&fs=1](Click for video)
Maybe they’ll even bring Kevin Kline back for the new ad campaign:
Aimed at Nostalgic Drinkers, Schlitz Returns
AP via The New York Times
August 1, 2008